The important thing is to realize that electric information systems are live environments in the full organic sense. They alter our feelings and sensibilities, especially when they are not attended to….this is a principle that applies to all technologies whatever, explaining the pathos and impercipience of historical man. Since the new information environments are direct extensions of our own nervous system, they have a much more profound relation to our human condition than the old “natural” environment. They are a form of clothing that can be programmed at will to produce any effect desired. Quite naturally, they take over the evolutionary work that Darwin had seen in the spontaneities of biology.
Marshall McLuhan, War & Peace in the Global Village (via dailymcluhan)